“We want Filipinos to love MOS Burger,” said Atsushi Sakurada, chair of MOS Food Services who flew in for the launch.What to tryĪnd there’s plenty to love. MOS Burger’s first branch in the country is now open at Robinsons Galleria with more soon to follow at SM Megamall, One Eastwood Tower 2, Robinsons Magnolia, O-Square in Greenhills and Robinsons Manila. MOS Burger Philippines officials (from left): product innovation head Ken Hosokawa, chief executive officer Hubert Young, president Araki Masahide, general manager Mizuno Takayuki and vice president Tateishi Hiroshi of Japan and Tokyo Coffee Holdings of the Young family (which is also behind General Milling Corp.). MOS Burger Philippines is a joint venture of MOS Food Services Inc. MOS Burger was founded in Tokyo in 1972 and now has over 1,700 stores in nine countries-now 10, including the Philippines. How can we do something together?’ and I said, “You’re heaven-sent because two decades ago, I was looking for you.’” “‘They said, ‘We heard about you and we know what you can do.
Twenty years later, it was MOS Burger that came to him. Instead, the UCC Ueshima Coffee Philippines CEO focused on introducing UCC to Filipinos and building the brand here.
One taste was all it took for him to want to bring the brand to Manila.īut he had to wait. Filipinos are gonna love it.’ The sweetness of the yakiniku, the rice patty … Filipinos love to eat with their hands. “I had the Yakiniku Rice Burger and I thought, ‘This is so Filipino. In 1998, on a trip to Japan, businessman Hubert Young had his first taste of MOS Burger. At the MOS Burger opening at Robinsons Galleria
0 kommentar(er)
